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Social shopping is a method of e-commerce where shoppers' friends become involved in the shopping experience. Social shopping attempts to use technology to mimic the social interactions found in physical malls and stores. With the rise of mobile devices, social shopping is now extending beyond the online world and into the offline world of shopping. ==Five categories of social shopping== Social shopping spans a wide range of definitions but can largely be divided into five categories: Group shopping sites, Shopping communities, Recommendation engines, Shopping Marketplaces, and Shared Shopping. #;Group shopping sites include companies like Groupon and LivingSocial. #:These sites encourage groups of people to buy together at wholesale prices, essentially a Costco-like model for the online world. # #;Shopping communities bring like-minded people together to discuss, share, and shop. #:Using the wisdom of crowds, users communicate and aggregate information about products, prices, and deals. Many sites allow users to create custom shopping lists and share them with friends. To date, fashion communities have largely dominated this space. Yet, shopping communities are not limited exclusively to fashion. Other shopping communities include Listia, an online community for free stuff. Activity-based clubs (such as travel or adventure-sports clubs) are the in-person analogy for this category of social shopping. # #;Recommendation engines allow shoppers to provide advice to fellow shoppers. #:The in-store analogy for this category of social shopping is asking a fellow shopper for advice. Traditional online product review companies such as Amazon have helped many consumers to date but currently emphasize obtaining and giving advice to strangers. Up and coming social shopping startups encourage conversations about purchases with a user's friends or acquaintances. # #;Social Shopping Marketplaces which bring sellers and buyers together to connect and transact like Shopcade, Polyvore, Storenvy, Etsy. #:The offline analogy for this category is a farmers market or bazaar. The marketplace brings together independent sellers and creates a forum for them to display and sell their wares to buyers. The marketplace affords buyers and sellers methods to connect and communicate whilst also performing the role of e-commerce facilitator for sellers and discovery engine for buyers. # #;Shared Shopping mechanisms for catalog-based e-commerce sites #:These allow shoppers to form ''ad hoc'' collaborative shopping groups in which one person can drive an online shopping experience for one or more other people, using real-time communication among themselves and with the retailer. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Social shopping」の詳細全文を読む スポンサード リンク
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